Job Description

Managing 2 to 3 business lines Provide end to end analytical support for the given business lines with an objective of increasing marketing efficiencies / customer value Develop predictive models, behavioral segments and event triggers Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark To be done for all product / business lines handled by the analyst Analyse portfolio for solving business problems / identifying new opportunities Work with business / campaign stakeholders to understand objective / problem statement, generate hypothesis to solve the objective / problem and run statistical analysis to validate the same Regular interaction with business / product / campaigns teams Work jointly with campaigns and business team to identify business problem, discuss analytical approach and explain the solution which has been developed Ensuring all new analytical solutions are utilized Work jointly with campaigns and business team to ensure that minimum 60% of analytical solutions developed in the FY are utilized for campaigns / on ground activities. Seek feedback from campaigns and business which can be plugged back to the analytical solution Monitoring performance of predictive scorecards / solutions Monthly monitoring of performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions.