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Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo has set up Analytics & Insights (A&I) team within Digital & Technology function (D&T) focused on leveraging our core information assets (data, reporting, insights and advanced analytics capabilities) to better equip markets to improve their decisions and optimize their actions through the use of improved data, insights and advanced analytics. A&I will increasingly become a core differentiator for Diageo, identifying and enabling capabilities to improve innovation, performance and differentiation across a wide range of functions and activities globally.