One of the disciplines that have experienced spectacular growth recently and have become a top choice in India and internationally are business administration and business management.
This area of study in business management is focused on managing an organization's daily business activities.
A 3-year undergraduate programme in business administration is broken into 6 semesters. This training genuinely concentrates on enhancing and strengthening soft skills like management, leadership, and communication. So, candidates who desire to work in the business environment should take this course.
Candidates have a wide range of job opportunities after the BBA programme in the public and private sectors. Candidates can work as sales executives, research assistants, human resource executives, financial executives, marketing executives, etc. in industries including finance, consulting, banking, insurance, information technology, sales, etc.
A BBA graduate can expect to make about INR 4.5 LPA on average. The highest can reach INR 15 LPA, based on experience, institution, type of degree, region, etc.
Interested to know more? Let’s dive in.
BBA Course Overview
Undergraduate students can earn a bachelor's degree in business administration (BBA) in three years.
The goal of BBA programmes is to provide students with the knowledge and competencies to grow their managerial and entrepreneurial potential.
Depending on their preferences and interests, candidates can select from a variety of BBA course options. BBA (general), BBA in banking and insurance, and BBA in computer-aided management are a few of the common BBA course options. Some institutions also permit students to specialize in marketing, human resource management, or finance in addition to these specializations.
After passing the board exam, 10+2 students from any stream can choose to enroll in a BBA programme. There are two major job routes available to students after completing a BBA course. Two main career options after BBA: they can begin their professional careers or they can continue their education by getting an MBA (Master of Business Administration). A BBA course normally lasts six semesters and covers the following topics:
Management Process and Organizational Behavior
Operations and Supply Chain Management
Principles of Insurance
The Regular Framework of The Insurance
Direct and Indirect Tax
Consumer Behavior and Service Marketing
Human Resource Management
Customer Relationship Management
Human Behavior and Ethics in the Workplace
BBA Scope in India
Are you thinking - what can I do after BBA? Here is the right answer…
There are an increasing number of career options after BBA because the BBA program has a tonne of potential. A candidate who is well-versed in the field may also look into the following career paths:
1. Sales Executive
A sales executive increases a company's sales, which advances the enterprise. They conduct studies and analyze options for raising total revenue. They are frequently in charge of establishing and keeping a clientele, presenting products to clients, responding to inquiries from clients, and assisting clients in making educated purchasing decisions.
They frequently serve as a link between the company and the customers and are frequently a vital point of contact for customers. They frequently have knowledge of the needs of a target audience, so they may carry out their own research and find new business chances.
The average salary of sales executives: INR 25,000 per month
2. Digital Marketer
Digital marketers have become a crucial component of marketing operations as e-commerce has expanded. Through digital platforms and methods, their experience can aid in the expansion of a firm. They can also assist businesses in developing a vibrant online presence that draws clients and increases brand recognition.
The management of channels including social media, websites, email lists, blogs, and digital advertisements falls within the purview of digital marketers. They use modern analytics methods, content marketing, search engine optimization, and search engine marketing to increase the visibility of their client's goods and services.
The average salary of digital marketers: INR 30,000 per month
3. Business Administrator
A business administrator is in charge of managing an organization's everyday operations. They are responsible for a variety of tasks, including employing workers, keeping in touch with management, presiding over department meetings, adopting policies, and ensuring that they are implemented at work.
The task of increasing operational efficiency can fall under the purview of a business administrator. To find and hire the best candidates for particular positions, they work together with the human resources team. Together with accountants or finance staff, they can also oversee financial matters.
Depending on the size of the organization and the scope of its operations, their duties and obligations may change.
The average salary of business administrators: INR 27,000 per month
4. Process Analyst
Process analysts are experts at examining processes to ascertain their effectiveness. Their primary duties include determining areas where firms might improve, and evaluating the effectiveness of business operations.
They frequently work together to create business improvement plans with stakeholders and company managers. They also point out key locations where these tactics should be used.
In order to collect the necessary data, they might visit the site and interview management and workers.
The average salary of process analysts: INR 26,000 per year
5. Business Consultant
Companies in need of expert assistance in solving business challenges can benefit from a variety of services offered by business consultants. They could aid businesses in overcoming obstacles, identifying issues, boosting sales, or even expanding business operations.
Business consultants can offer their expert opinions in a variety of fields, including marketing, security, legal, accounting, and financial matters. They typically specialize in a certain field and work to help their clients save time, money, and resources. They might work as an employee of an organization or as a consultant who supports a specific project on the outside.
The average salary of business consultants: INR 42,000 per month
6. Marketing Manager
An essential component of the majority of corporate organizations is marketing.
Marketing managers are in charge of promoting and advertising the company's brands, goods, and services. They also boost the sales and visibility of a company's goods or services. To do this, they develop marketing campaigns and employ other tried-and-true techniques to raise consumer awareness of the business and its goods.
In addition, marketing managers thoroughly examine a consumer base's unique needs and look for pertinent market trends.
Depending on the size of the business, a marketing manager's duties may change. They might perform a variety of tasks, such as managing websites, data analytics, managing public relations, and communicating.
The average salary of marketing managers: ₹44,000 per month
7. Human Resource Generalist
A human resource generalist is in charge of carrying out routine activities for a human resource department, such as hiring personnel, holding interviews, paying employees and handling benefits administration, as well as making sure that corporate guidelines are followed. They are primarily in charge of the hiring, orientation, and training of new staff.
The HR team's other members as well as employees from different departments may receive assistance from human resource managers. They serve as a bridge between management and employees, responding to their worries and inquiries. Additionally, they make sure that all corporate procedures adhere to the rules set forth by the law.
The average salary of HR generalists: INR 25,000 per month
8. Finance Executive
Finance executives help in creating budgets, keeping track of significant financial records, and documenting transactions.
They are also in charge of processing invoices, creating balance sheets, and resolving both internal and external financial problems. In addition, they communicate with staff members and other department leaders about financial issues. In the area of finance, they offer direction to other teams and departments.
The average salary of finance executives: ₹31,000 per month
9. Business Analyst
Business analysts are experts that gather information and analyze it to raise an organization's productivity. They frequently collaborate with IT experts and possess highly specialized technical abilities. They seek to solve current business issues in order to assist organizations in achieving their objectives. This often entails implementing new infrastructure and technology as well as briefing various executive teams on their deployment and operation.
Data analytics techniques are used by business analysts to learn about processes, ascertain business requirements, and make solution recommendations. Therefore, these analysts serve as a consultant for particular projects for a business.
Depending on the needs of an organization, they could work on short- or long-term initiatives.
The average salary of business analysts: INR 42,000 per month
10. Product Manager
Product managers collaborate with various teams within an organization to guarantee the successful development of a product. To determine whether a product is viable, they might do market research and then make appropriate plans for the product development process.
To gather the information required to carry out their assessments, they make use of several analytics technologies. Depending on the size of the organization, their specific roles and responsibilities may change.
The average salary of product managers: INR 50,000 per month
Salary of BBA graduates in India
Companies in India that pay highly for BBA degrees include Tata Consultancy Services (TCS), Ernst & Young, Accenture, etc. The average pay in India for those with a BBA is also based on positions, such as operations manager, marketing manager, financial analyst, and human resource manager.
According to Willis Towers Watson's (WTW) Salary Budget Planning report, enterprises in India are anticipated to increase salaries by 10% in 2023.
Have a look at the data below:
For 2022 to 2023, businesses in India have budgeted a 10% overall growth. In prior years, it was 9.5%.
For the current fiscal year, 58% of Indian enterprises have set aside money for larger compensation hikes.
Only 24.4% of the businesses left their budgets unchanged.
5.4% of businesses have cut their budgets for the current fiscal year compared to 2021-22.
BBA as a management degree opens doors for many people, aids in their employment at top firms, and presents them with excellent chances both domestically and abroad. However, given the situation we are in right now, pursuing a solid job just through college coursework is impossible. One can choose from a PG diploma or certificate programmes that will have a significant impact on your career in addition to UG and PG programmes and specializations in BBA.
Visit InsideAIML for career counseling if you are uncertain about how to proceed with your career after earning a BBA degree. Under the supervision of experienced career counselors, InsideAIML offers free career counseling services in the domains of artificial intelligence, machine learning, data science and digital marketing.